ONLINE STORE
PROFIT CALCULATOR.
Thinking about starting an online store? Already selling products and want to know how much profit you're actually making?
Enter your product price, costs and expected sales to calculate your potential monthly revenue, expenses and profit.
WHAT COULD YOUR
ONLINE STORE EARN?
Change any figure below to see your estimated profit update instantly.
Estimates use a 30-day month and assume the same sales volume throughout the year. Profit is before tax and excludes VAT adjustments, chargebacks, fixed payment fees, setup costs and any expenses not entered. Results are not guaranteed.
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HOW TO CALCULATE
ONLINE STORE PROFIT.
An online store can generate plenty of sales without necessarily generating much profit. The key is understanding what remains after all your business expenses are deducted.
01. Calculate Revenue
Multiply your average selling price by your expected number of daily sales and then by 30 days.
02. Calculate Expenses
Include stock, packaging, shipping, advertising, payment processing, refunds and ongoing business costs.
03. Estimate Profit
Deduct estimated expenses from sales revenue to see what your business might earn before tax.
Example: Selling 5 Products a Day
Imagine selling a product for £29.99, with a product cost of £9 and shipping and packaging costs of £3.
At 5 sales per day over 30 days, your gross sales would be £4,498.50.
After deducting product costs, shipping, £450 advertising, £200 overheads and 3% payment processing, estimated monthly profit would be approximately £1,913.55.
This assumes no refunds, no additional costs and consistent daily sales.
DON'T FORGET THE
HIDDEN COSTS.
When planning an online store, it's important to consider more than just your product's buying and selling price.
📦 Product & Fulfilment Costs
Stock, suppliers, packaging, postage, damaged goods and returns.
📣 Marketing & Advertising
Paid advertising, content creation, promotions and customer acquisition.
💳 Website & Payment Fees
Payment processing, platform charges, software, hosting and other services.
ONLINE STORE FAQS.
How do I calculate online store profit?
Start with total sales revenue, subtract refunds and deduct product costs, fulfilment costs, payment fees, advertising and other expenses. The remaining amount is estimated profit before tax.
What is a good profit margin for an online store?
It depends on your products, industry, advertising costs and business model. A healthy margin is one that covers all expenses and leaves enough profit to sustain and grow your business.
Can I start an online store with a small budget?
Yes, although your starting costs depend on the products, website, stock and marketing methods you choose. Plan for ongoing expenses as well as your initial setup.
Does this calculator include VAT?
No. It treats your entered selling price as revenue and does not adjust for VAT. If your business is VAT-registered, use VAT-exclusive figures where appropriate and account for VAT separately.
Is this calculator free?
Yes. You can use it as many times as you like without registering, paying or providing your email address.
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