I help businesses across Middlesbrough and Teesside organise leads, keep track of enquiries and improve the way they follow up with potential customers.
CRM setup | Lead pipelines | Follow-up automation | Website forms | Missed call follow-up
Bring enquiries from your website, phone, forms, Facebook and other places into one system so you can actually see what needs dealing with.
Use reminders and sensible automations to help stop good leads going cold just because nobody got back to them.
See who is a new enquiry, who has been contacted, who needs a quote, who has booked and who needs following up again.
A customer might call you, send a Facebook message, fill in your website form or find you through Google.
The problem starts when all of those enquiries are sitting in different places and you're trying to remember who you've spoken to and who still needs a reply.
A CRM gives you one place to keep the important information together so fewer opportunities get missed.
You don't need every feature available. The system can be kept simple and built around how your business already handles customers.
Send website forms and quote requests straight into your CRM so the customer details are saved automatically.
Depending on the setup, missed calls can trigger a quick text so the customer knows you've seen their call.
Ask customers for a review after the work is completed instead of hoping you remember to do it later.
Keep track of quotes you've sent and see who needs following up instead of leaving them sitting in an old message.
Get a clearer idea of whether enquiries came from your website, Facebook, Google, paid advertising or another source.
Keep customer information organised so you can stay in touch where it makes sense and generate repeat work.
I work with local businesses across Middlesbrough and the wider Teesside area.
There's no point building a huge complicated system that nobody in the business wants to touch.
I'd rather work out the main problems first. Maybe quotes are getting forgotten. Maybe missed calls never get followed up. Maybe nobody knows where a lead came from.
We fix those problems first and add more later if the business actually needs it.
CRM systems aren't only for sales teams in big offices. They can be useful for all sorts of local businesses.
Keep job enquiries, quotes, site visits and customer follow-up organised while you're busy working.
Marketing For Trades →Useful for cleaners, removals, recovery, landscaping, maintenance and other businesses dealing with regular local enquiries.
Keep enquiries, bookings, reminders and customer follow-up more organised.
Track appointments, quote requests, maintenance enquiries and other customer opportunities.
A simple process can make a big difference when the number of leads starts increasing and you can't keep everything in your head anymore.
Connect forms, bookings, customer details and follow-up instead of using a completely separate tool for everything.
The starting point is understanding what currently happens when somebody contacts your business.
We'll go through where your enquiries come from, how you respond and where leads are currently getting missed.
Pipelines, forms, reminders and automations are built around the way your business actually works.
Once you're using it, we can improve the parts that need improving instead of trying to build everything at once.
CRM works best when it connects properly with the rest of your website and marketing.
My main CRM and automation page for businesses and trades across the UK.
CRM Systems UK →Build a website that sends new enquiries directly into your customer management system.
Website Design →Generate more local enquiries through websites, content, advertising and digital marketing.
Local Marketing →Generate new leads and then keep track of what happens once those enquiries come in.
Paid Advertising →CRM, lead generation and follow-up can all form part of the wider setup for trade businesses.
Marketing For Trades →Tell me how you currently handle leads and I'll help you work out what could be improved.
Contact Me →A few common questions from local businesses looking at CRM systems and automation.
CRM stands for Customer Relationship Management. In simple terms, it's a system that helps you keep track of leads, customer details, conversations and follow-up.
Not every business needs a complicated CRM, but it can be very useful if leads come from several places or you're struggling to keep track of quotes, messages and follow-up.
Yes. Website forms, quote forms, landing pages and surveys can be connected so enquiries are saved automatically.
Yes. Suitable reminders, enquiry confirmations, missed call texts, review requests and some follow-up messages can be automated.
Yes. It can be especially useful for trades because enquiries often arrive while you're out on jobs and don't always get dealt with immediately.
No. I'm based in the North East and work with businesses across Middlesbrough, Teesside and the rest of the UK.
Tell me how enquiries currently come into your business and what happens after somebody gets in touch. I'll help you work out where a CRM could make things easier.

I help UK small businesses grow online with results-driven websites, social media, and ads, without the confusing tech or agency nonsense.
07709 770 064
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Ben Massey UK © 2026 All rights reserved
Websites • Marketing • E-Commerce • CRM • AI
Founder of BGN Digital, Creova, StoreLaunch & Trademate AI