Get More Local Customers with Simple, Affordable Digital Marketing

I help UK small businesses grow online with results-driven websites, social media, and ads — without the confusing tech or agency nonsense.

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who am i?

Hi, I’m Ben Massey, a UK-based web designer and digital marketing expert.
I work with local tradesmen, salons, cafés, and service providers to turn their online presence into real business growth.

Most small business owners struggle with one (or more) of these:

❌ No website or a site that doesn’t bring in leads

❌ No time for social media

❌ Wasting money on ads that don’t work

❌ Confusing tech and tools that never seem to help

That’s where I come in — I make digital marketing simple, effective, and affordable so you can focus on running your business.

Helping UK Businesses Get Found Online

All the tools you need in one platform without having to "duct-tape" multiple platforms together!

Capture

Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more!

Nurture

Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!

Close

Use our built in tools to collect payments, schedule appointments, and track analytics!

Running a small business is hard enough marketing shouldn’t make it harder. I help UK businesses grow by taking care of the digital side of things, so you can focus on doing what you do best.

Why Work With Me

✅ Personal, one-to-one service — no agencies or middlemen
✅ Based in Middlesbrough, helping businesses across the UK
✅ Simple, transparent pricing — no contracts or hidden costs
✅ Backed by tools and automation from BGN Digital, my agency

If you’re a UK business owner who’s tired of struggling with websites, social media, or ads that don’t work — let’s fix that.

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Simple marketing tips that actually work

6 Ways to Market Your Business for Free

Growth

October 30, 2025•2 min read

6 Ways to Market Your Business for Free

👋 Introduction

Marketing doesn’t have to cost a fortune. As a small business owner, you might think that running ads is the only way to attract customers online — but that’s not true.

In this post, I’ll show you 6 ways to market your business for free, so you can grow your brand, attract more customers, and increase sales without spending a penny.

1️⃣ Optimise Your Google Business Profile

Most people search for services on Google — especially locally. If your business isn’t listed or fully optimised, you’re missing out.

💡 Fix: Add your business name, address, phone number, opening hours, and high-quality images. Ask happy customers to leave reviews — it improves credibility and rankings.

Pro Tip: I can help set up or optimise your Google Business Profile so you get found faster.

2️⃣ Leverage Social Media

Social media isn’t just for big brands. Posting regularly on Facebook, Instagram, or X helps your business stay visible and connected with your audience.

💡 Fix: Post helpful tips, behind-the-scenes content, and customer stories. Even short posts or videos work wonders.

If you struggle to find time, I manage social media for local businesses and create posts that actually get engagement.

3️⃣ Start a Blog

Writing about your services, tips, or industry trends can attract customers looking for answers. Blogs help you rank on Google and build authority.

💡 Fix: Use topics relevant to your audience, like “How to Choose a Builder in Middlesbrough” or “5 Quick Beauty Tips for Busy Clients.”

Just like this post — it’s part of my blog, Grow Online with Ben, aimed at helping businesses grow online.

4️⃣ Join Local Groups & Forums

Local Facebook groups, community forums, or online business directories are excellent places to network and showcase your expertise.

💡 Fix: Share advice, answer questions, and subtly mention your services. People value help more than a sales pitch.

Example: “Need a local website designer? Here’s what I recommend…”

5️⃣ Encourage Referrals

Word-of-mouth is free and incredibly powerful. Happy customers can bring in new clients without any advertising cost.

💡 Fix: Offer a small incentive — even just a thank-you or discount for referrals — and ask satisfied clients to spread the word.

6️⃣ Use Email Marketing

Even a simple email list lets you stay top-of-mind with past and potential customers. Share updates, tips, or special offers.

💡 Fix: Use a free tool like Mailchimp to start collecting emails from clients and your website visitors. Consistency is key — even one email a month works.

🚀 Final Thoughts

Marketing doesn’t need to be expensive or complicated. By taking advantage of free tools, social media, and local networking, you can grow your business online without breaking the bank.

If you want help setting up any of these strategies — from social media posts to Google optimisation or email campaigns — I can take care of it so your business starts attracting more customers online.

free marketing ideassocial media marketing UK

Ben Massey

digital strategist and web designer based in Middlesbrough, and I’ve spent most of my working life asking one question: what really makes people buy?

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What I Do

Website Design

Your website shouldn’t just look nice — it should get you more customers. I build mobile-friendly, SEO-optimised websites for small UK businesses, including trades, salons, cafés, and local service providers. My websites are designed to:

Rank on Google for local searches
Convert visitors into enquiries or bookings
Look professional on all devices

Whether you need a one-page starter site, a full e-commerce store, or a booking system, I create websites that help you get found by customers in your area.

Social Media Management

No time to post or grow your Facebook and Instagram? I’ve got you covered.
I manage your social media so it builds trust, engages followers, and drives more local customers to your business. My services include:

Branded posts and stories tailored to your business
Growth strategies to increase followers in your area
Engagement with local audiences to bring customers through the door

💬 Message Me on Facebook – Let’s grow your local following

Learn More

Graphic Design

Stand out from competitors with professional branding. I design:

Logos that tell your brand story
Business cards, flyers, posters to attract local customers
Cohesive branding across online and offline platformss

Book a Call – Make your business unforgettable

Facebook & Google Ads for Local Leads

Stop wasting money on ads that don’t convert. I run targeted Facebook and Google ad campaigns designed to:

Reach people in your town or city looking for your services
Increase calls, bookings, and foot traffic
Provide measurable results, not just clicks

Text Me – Start generating local leads today

How my software Drives Local Growth

Start simplifying your systems and focusing on the quality work you love.

24/7 LEAD

CAPTURE

Automatically engage leads via SMS, web chat, and forms, even when you're busy on a job.

SPEED-TO-LEAD SYSTEM Instantly

Instantly route new enquiries into our CRM pipeline to guarantee a 5−minute follow-up.

AUTOMATED WORKFLOWS

Use the visual builder to automate follow-up, reminders, and staff delegation, freeing up hours of admin time.

REPUTATION MANAGEMENT

Get a constant stream of 5−star Google reviews on autopilot to secure your local ranking.

Join Our Growth Journey?

Let’s create something that matches your vision

and sparks true outcomes.

Frequently Asked Questions

How long does it take to build a website?

Most websites are completed within 7–14 days, depending on how complex the project is and how quickly you provide content like images or text.

Can you manage my social media for me?

Yes! I offer monthly social media management packages that include custom posts, captions, and engagement so you can stay visible without lifting a finger.

Do you offer affordable options for small businesses?

Absolutely. I specialise in working with small, local businesses across the UK, offering simple and affordable digital solutions without long contracts or surprise fees.

Will my website work on mobiles?

100%. All websites I build are mobile-friendly and look great on phones, tablets, and desktops – giving your visitors the best experience no matter what device they use.

Do you run Facebook and Google ads?

Yes – I create and manage high-converting Facebook and Google ads designed to bring in local leads. Whether you're new to ads or need better results, I’ve got you covered.