Cartoon Ben Massey highlighting 'Making Money Online' text for blog about online income methods.

Making Money Online: What Works, What Doesn’t, and How to Start

September 04, 20253 min read

Making Money Online: What Works, What Doesn’t, and How to Start

Has anyone actually tried making money online before calling it “fake”? 🤔

Every day I see people saying online income is a scam or “too good to be true.” The funny thing is, most of these critics have never tried anything themselves — or they tried one method and assumed all of it is fake.

I’ve personally made money online, and I’ve also tried things that failed spectacularly.

Today, I want to break it down for you — the real ways to make money online, the ones to avoid, and tips to get started safely.


✅ Real Ways to Make Money Online

These methods actually work — they’re legitimate, sustainable, and scalable.

1. Freelancing

  • Offer your skills online: web design, graphic design, copywriting, video editing, virtual assistance, or programming.

  • Why it works: People pay for skills. Platforms like Fiverr, Upwork, and PeoplePerHour make it easy to find clients.

  • Tip: Start small, build a portfolio, and gradually increase your rates.

2. Website Design & Development

  • Build websites for clients using WordPress, Wix, Shopify, or custom coding.

  • Why it works: Every business needs a website. You can earn hundreds or even thousands per site.

3. Digital Marketing & Ads

  • Manage social media accounts, run Facebook/Google Ads, and help businesses grow online.

  • Why it works: Companies pay for results. If you can get them leads or sales, you get paid.

4. Affiliate Marketing

  • Promote products online and earn a commission per sale.

  • Why it works: You don’t need products or inventory — you just share links.

  • Examples: Amazon Associates, Awin, ClickBank or even my own website affiliate program

5. Selling Digital Products

  • Create e-books, templates, guides, stock photos, or online courses and sell them repeatedly.

  • Why it works: Passive income — create once, sell many times.

  • Tip: Solve a real problem. Even simple guides or templates can sell if they save people time or effort.

6. Online Courses & Coaching

  • Teach skills online or offer personal coaching.

  • Platforms: Teachable, Udemy, Gumroad.

  • Tip: Focus on one niche where you have real experience.

7. Content Creation

  • YouTube, TikTok, Instagram: monetize via ads, sponsorships, or affiliate links.

  • Blogging: monetize via AdSense, sponsored posts, or affiliate products.

8. E-Commerce

  • Dropshipping: Sell products without holding stock.

  • Reselling: Buy low, sell high on eBay, Etsy, or Amazon.

9. Subscription Services

  • Paid newsletters (Substack), Patreon for exclusive content, or membership sites.

10. Remote Work / Online Jobs

  • Customer support, virtual assistant, transcription, tutoring.

  • Platforms: LinkedIn, Tutorful (UK).

11. Stock Photography & Video

  • Sell your photos or videos on Shutterstock, Adobe Stock, or Pond5.

12. Print-on-Demand

  • Sell T-shirts, mugs, phone cases with custom designs — no inventory needed.

13. App or Software Development

  • Build apps, plugins, or tools and sell subscriptions or licenses.


❌ Methods That Usually Don’t Work / Are Risky

  • Multi-Level Marketing (MLMs): Most people lose money; only a few at the top profit.

  • Pay-Per-Click / Ad Profit Schemes: Usually a net loss.

  • “Get Rich Quick” Offers: Instant money promises rarely deliver.

  • Sports Betting / Tipster Systems: Long-term profitability is unlikely.

  • Cryptocurrency Pump-and-Dump / Trading Systems: Highly risky, unregulated.

  • Online Surveys & Microtasks: Low pay, lots of time.

  • Fake Investment Platforms: Ponzi schemes, high-yield scams.

  • “Click and Earn” Sites / Mobile Apps: Claims like “£100/day for clicks” are mostly scams.

  • Unverified Remote Jobs: Jobs that require upfront payment for “training” are scams.

  • Auto-Bots / Fake Followers: Short-term gains only, can get accounts banned.


Tips for Success Online

  • Focus on skills that create value: Businesses pay for results, not promises.

  • Ignore hype: Anything that promises instant wealth is probably fake.

  • Start small, grow gradually: Offer your services or products, learn, then scale.

  • Be consistent: Online income takes time to grow.

  • Track results: Focus on what actually makes money.

digital strategist and web designer based in Middlesbrough, and I’ve spent most of my working life asking one question: what really makes people buy?

Ben Massey

digital strategist and web designer based in Middlesbrough, and I’ve spent most of my working life asking one question: what really makes people buy?

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