Welcome to the AI Tools & Digital Growth Blog

I’m Ben Massey, a digital strategist and web designer based in Middlesbrough, and I’ve spent most of my working life asking one question: what really makes people buy?

For nearly 15 years I worked in retail, marketing, and customer service with some of the biggest names in the UK. That experience taught me more than just sales targets and product displays. I learned how trust is built, how loyalty is earned, and how small changes in messaging or customer experience can make a huge difference.

Then 2020 hit. Like so many others, Covid turned everything upside down. Suddenly I was at home, focusing on my family, and my career took a sharp turn. But in that disruption, I found opportunity. I discovered the world of online business, e-commerce, and digital marketing.

What started as necessity quickly became a passion. I began building websites, experimenting with online sales, and helping small businesses find ways to attract customers without massive advertising budgets. I saw how digital tools could level the playing field, letting local entrepreneurs compete with bigger brands in ways that weren’t possible before.

Today my mission is simple: help people grow smarter, not harder. Whether you’re a freelancer trying to land your first clients, a small business owner looking to scale, or just curious about the future of AI, I want to give you practical strategies that actually work.

This blog is where I share what I’ve learned along the way. From the best AI tools you can start using today to creating content, marketing your business, and building systems with less effort. I’ll compare tools like ChatGPT, Gemini, Claude, and MidJourney, show step-by-step ways to turn ideas into income streams, and explore digital growth strategies that don’t require a huge budget.

The world of AI and digital marketing moves fast, but this blog is here to cut through the noise, test what actually works, and explain it in plain English.

Scroll through, explore the latest posts, and see how AI and smart digital strategies can help you save time, attract more customers, and grow your business in 2025 and beyond.